With the admissions deadline looming, everyone's asking the same question: where's the best place to continue your studies? The answer isn't just about a course title. You need to find a place where you'll gain not just a certificate, but a community, marketable skills, and experiences you'll be talking about for a long time.
A University, The University of the Balaton region has broken a record this academic year: nearly 2,400 new students have placed their trust in the institution, doubling the national average growth. Furthermore, from September, two exciting new master's programmes will be launched: Communication and Media Studies, and Artificial Intelligence Informatics, while the existing Bachelor's degree in Technical Management will also be available in Zalaegerszeg.
Why Pannon? Because it prepares you for the future
In the age of artificial intelligence, many are asking the question: is a degree still worth something? According to Dr. János Abonyi, the university's rector, the answer is a definite yes, but the emphasis has shifted:
„What will the value of a degree be in the future? Why should I go to university if a machine is smarter than a graduate in the age of artificial intelligence? The more tasks we automate, the more valuable the skills that cannot be automated become. Therefore, the university of the future is not about „filling heads with information,” the university of the future is a gym, a workshop, a laboratory, a community of creators that provides experience,” he states.
This principle is also confirmed by the university's competence passport, which certifies your real abilities in addition to the knowledge you have acquired.
New paths: exciting courses launching
The university constantly monitors the demands of the labour market, so this year with two brand new specialisms and one new training location the supply:
Communication and Media Studies (MA) – Veszprém: Here you will learn not only how to use digital tools but also how algorithms and AI affect society. Become a creative and responsible professional in the world of PR or content creation!
Artificial Intelligence-Informatics (MSc) – Veszprém: If you are interested in neural networks, machine vision, or LLM-based systems in more depth, you can become an AI Engineer or Deep Learning expert on this course.
Technical Manager (BSc) – Zalaegerszeg: A unique combination of economics and engineering, where you can be a bridge between production and company management. During the practice-oriented training, you can test yourself in real projects, and from the next academic year, it will also be available in Zalaegerszeg, in addition to Veszprém.
World-class and rankings
Pannon is not only strong regionally, it is among the world's best in international rankings 5 percent It features. On the HVG Diploma 2026 list, it achieved 10th place overall, alongside 7th place for teaching excellence. This means it is directly following the largest domestic universities, just on a more compact, liveable scale.
Career during university
Forget the „no experience necessary for entry-level” stereotype! Pannon works with almost two hundred partner companies. Those participating in dual education spend 110 days a year in a company environment – for a salary – so alongside their degree, they immediately gain work experience and professional connections.
A community where you belong
Veszprém, Zalaegerszeg and Nagykanizsa are not only campuses, but also homes.

Habitability The university's centre, Veszprém, has been at the top of national liveability rankings for years, and what's more, according to the latest 2025 Happiness Map from Pénzcentrum and the Institute of Happiness, Veszprém county has become number one.
Festivals: The country's oldest student festival, the Veszprém University Days (VEN), is held here. At the Nagykanizsa campus, Kocamuri is a decades-old tradition, and Zalaegerszeg University Days is the largest multi-day student event of the spring semester. This summer, Pannon (also) will be the host of the 50th EFOTT.
Sport Veszprém and its region are proud owners of the European Region of Sport 2026 title, so sports infrastructure and programmes are guaranteed. You can choose from over fifty types of sports for compulsory physical education, but we'll also support you if you continue your studies alongside elite sport!
Colleges Modern accommodation with communal spaces awaits, so you don't have to worry about housing.
Financial help at the starting line
The university doesn't let go of your hand: the Pannon Start Scholarship whether One million forints can also mean support for the best first-year students, and for self-funded students Uplifting The programme helps. In addition, mentoring programmes and an accessible environment ensure that everyone can find their own path.