Marketing MSc Faculty of Business and Economics
University of Pannonia

Starts in English
Master's degree program
Full time

Our Master in Marketing is recommended if you:

  • Are interested in relationships between market phenomena
  • Want to study consumption trends of the global world
  • You have already completed marketing programmes and you would like to deepen your acquired knowledge
  • You would like to complete your education acquired in another area with marketing knowledge
  • Would like to learn marketing methods of sustainable consumption and responsible corporate behaviour
  • Would like to work in senior management position in the field of sales & marketing, market research or advertising
  • Plan to continue your studies in a doctoral school of business and management

Program content

Advanced Microeconomics
Quantitative Methods in Economics
Advanced Corporate Finance
ERP System
Business Law
Sociology and Psychology of Consumption
Marketing Management

Strategic Management
Project Planning and Direction
International Marketing
Marketing Research
Integrated Marketing Communication
Elective Course

Strategic Marketing Planning
Supply Chain Management
Research Seminar
Specialized Elective Course
Elective Course

Specialized Elective Course
Elective Course

Business Relationship Management
Competitive Strategies in International Manufacturing
Knowledge Management
Intercultural Management
Logistics II
Quality Management
Strategic Human Resource Management

You can find a job with your degree

  • Manufacturers and service providers
  • Trade companies
  • Public institutions
  • Non-profit organizations
  • Market research agencies
  • Advertising agencies
  • E-commerce
  • PR-firms
  • Consulting companies

Interested in the details? Find out more on the faculty's webpage!

Application without precondition
Those holding a (BA/BSc) degree in Business Administration and Management, Finance and Accounting, International Economy, Commerce and Marketing or Technical Manager (or an equivalent degree of higher education) can be accepted to the Master’s programme without precondition.


Application with precondition
Students holding a degree of any level of higher education (BA/BSc, MA/MSc) except for the above listed programmes need to have at least 30 credit points from their earlier studies completed in for example Human Resources, Tourism and Catering, Applied Economics, Economy Analyses and similar with the following breakdown:

Methodological knowledge fields (like Mathematics, Statistics, Information Technology): 8-12 credit points
Theoretical economics knowledge (like Microeconomics, Macroeconomics, International Economics, Regional Economics, Economics History): 8-12 credit points
Business knowledge (like Corporate Economics, Corporate Finance, Marketing, Accounting, Leadership and Management, Human Resources, etc): 10-14 credit points

4 semesters
€3.300 / academic year